If you're a serious, ambitious translator in the area of business communication, this thought-provoking guide will show you how you can make the quality of your work more visible and emphasize the added value that your service brings. The author believes this is something that translators can learn from graphic designers. Translation is about words, graphic design is about images, yet the purpose of both is communication.

This book offers a practical, experience-based approach. It shows you how to view translation from the client's perspective in order to see a bigger picture and go beyond simply converting “source texts” into “target texts”. The aim of the book is to help you to become a better translator – teaching you step by step how to create a competitive advantage, break away from the pack and, ultimately, enjoy greater professional success.

Der BDÜ Fachverlag trauert um seinen Autor Valerij Tomarenko. der im August 2019 bei einer Bergtour am Goatfell auf der Isle of Arran (Schottland) ums Leben kam. Erst wenige Wochen zuvor hatte er sein Buch Through the Client’s Eyes – How to Make Your Translations Visible fertiggestellt, das ihm eine echte Herzensangelegenheit war. Wir werden ihm stets ein ehrendes Andenken bewahren. Unser Mitgefühl gilt seiner Ehefrau und seiner Tochter. Die Mitarbeiter des BDÜ Fachverlag

Die Autoren haben ihre Zustimmung zur Veröffentlichung in elektronischer Form erteilt. Dieses Buch ist also in der Online-Kundenbibliothek verfügbar.